Backlink outreach is an integral part of any successful SEO strategy. High-quality backlinks are highly critical if you want your website to rank higher and get more leads. It’s not just about SEO, however. There are many reasons why backlinks are important for websites, and we’ll talk about five of them in this article. Let us get into it.
1. They Help Build Your Website’s Reputation
High-quality backlinks help increase brand exposure and help improve your website’s reputation overall. When your website is linked to by a well-known blog in your niche or from an article on a respected news site, people will respect you more.
They might not click on that link and visit your website right away. However, if they are interested in your niche, they may eventually come across your website again in the Google search results when conducting another search. When your website appears on the first page, they will be more likely to click on it since they saw it before.
Whether they visit your website right away by clicking on the backlink or only visit it later, people who see an authoritative site in your niche linking to your site will be more likely to make a purchase from your website or sign up for your services. Think of a backlink as a kind of statement of your integrity, quality, and professionalism.
If you manage to get backlinks for free, those backlinks will bring you free brand awareness. If you release high-quality content, you will get organic backlinks naturally, without even doing any outreach. However, there are many other ways to build backlinks for free, such as submitting guest posts to third-party blogs.
2. They Make Search Engines Index Your Website Faster
Typically, it can take time for Google to crawl a new website or even a new page on your website. There are some ways to speed up this process, however, and one of them is by getting backlinks from high-quality, popular sites. The more backlinks you get, the more likely it is that Google will crawl your new website or blog post quicker.
Those backlinks should ideally be “dofollow” links. Most links are dofollow unless they are specifically marked as nofollow. Google generally does not follow nofollow links, so your website may not get crawled if you get a nofollow backlink. However, if a backlink is not nofollow, Google will crawl it and thus find out about your website or the page being linked to.
Why is this important? Well, the sooner you can get indexed in Google, the likelier you are to rank higher. On the other hand, if your website takes a long time to get indexed, you may lose out while competitors get high rankings and dominate the first page of the search results.
3. They Help You Rank Better In Search Results
Perhaps the primary reason to get backlinks is that they help you rank better in the Google search results. There is no question about it: High-quality backlinks signal to Google that your content is valuable, informative, and worth linking to. If other authoritative sites find your content useful, Google knows that searchers will find it helpful as well. That is why they will rank your website higher.
Do backlinks really help with SEO? The data says that they do. Backlinko analyzed almost 12 million Google search results, and they discovered some pretty exciting stuff.
First of all, a site’s overall link authority, based on how many backlinks they have and the quality of those backlinks, was strongly correlated with higher rankings.
Not only that, but the first result on Google, on average, has 3.8x more backlinks than the results in positions #2-10. That shows that pages with more backlinks tend to have an easier time getting to the first spot on Google.
However, it is important to stress one thing: These days, the quality of your backlinks is critical. In the past, building hundreds or thousands of low-quality backlinks was enough to get your website to the first page of Google. However, that has not worked for a long time due to Google’s algorithm updates designed to fight black-hat tactics like those.
Focus on getting backlinks from high-quality, authoritative sites. Some things to look for in a site include:
- High DA and PA (Domain Authority and Page Authority) rankings
- High rankings in the search results
- A lot of content on the site
- Website age is a few years old, ideally 5-10 years
That’s not to say that backlink quantity does not matter either. Indeed, Backlinko found that getting backlinks from multiple domains was correlated with higher rankings. However, spammy backlinks will never do you any good and can actually get your website penalized, so stay away from those.
There’s another reason backlinks help you rank higher. When the hyperlinked text of a backlink contains a keyword you are targeting, or even if the linking article contains LSI keywords similar to those you are targeting, it helps Google understand what your blog post is about. As a result, it will help you rank better for those keywords once Google crawls that page and finds a link to your site on it.
That is why it is vital to get links only from relevant sites. For example, if your niche is dog food, get backlinks from other sites that deal with dog food, pet food, dogs, or pets overall. Don’t try to get a backlink from a site that deals with SEO, for example.
4. They Lead to More Leads and Conversions
Backlinks can help you get more leads and conversions. When you get a backlink from a popular site, it will drive traffic to your page, whether that link is dofollow or nofollow. Of course, dofollow links are better for SEO and ranking purposes, but even nofollow links will drive traffic to your site. The more traffic you get, the more leads and conversions you are likely to get.
However, the benefits of getting backlinks go beyond simply driving more traffic to your site. It’s also about the kind of traffic you are sending to your site. If your website deals with topics like SEO, for example, and you manage to get a backlink from SEO blogger Neil Patel, you will get higher-converting traffic.
That is because you already have social proof. People reading Neil Patel’s blog know that he is an influential and knowledgeable entrepreneur and blogger in the SEO and digital marketing niche. Many people on his site are die-hard fans.
So, when they see that Neil Patel is linking to you, they will be more trusting and respect you more. This kind of social proof presells whatever service or product you are offering on your site, making it that much easier to convert visitors.
It goes back to what I talked about before: Backlinks help improve your reputation and increase brand awareness.
5. They Open You to More Networking Opportunities
Another top benefit of getting backlinks is that backlinks lead to more backlinks and more networking opportunities.
When highly authoritative sites link to you, more blogs will follow. For example, many will want to credit the original source of the statistic, statement, or infographic. And, since backlinks lead to higher rankings, more people will find you on Google and link to you. It’s kind of like a snowball effect.
It goes beyond that and opens you up to more networking opportunities as well, particularly if you publish guest posts on third-party blogs with your bio underneath. People will reach out to you to network and collaborate.
For example, they might ask to publish a guest post on your site. Whether that is in exchange for them linking to you or not, you will benefit, as you will get free, high-quality content (you can always set your guidelines for how many words you require, the content quality, and so on).
They may also reach out with other networking opportunities, such as social media collaborations or shout-out opportunities.
However, even if you aren’t publishing a guest post and are just getting a backlink without your bio, that still leads to new networking opportunities. Other bloggers will see that link, visit your site, and reach out to you.
In short, there is a lot to benefit from getting backlinks. It opens you up to a wide range of networking opportunities of all kinds, giving your business a chance to grow and reach more people.
Wrapping It Up
You should be making backlink outreach a central part of your off-page SEO strategy. As I demonstrated earlier, based on the Backlinko study, websites with more high-quality backlinks tend to rank higher. If you have a newer site, in particular, getting backlinks is one of the best ways to boost your rankings quickly, get more exposure, increase brand awareness, and open yourself up to new networking opportunities.
There are many ways to get backlinks, such as guest post outreach, broken link outreach, and collaborations. A professional SEO agency can help you get started with the methods most suitable for your website.